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Systematic research protocols for illuminating founder transformation arcs
Why Methodology Matters
Most business intelligence platforms tell you what happened: funding rounds, revenue growth, employee counts. They cannot tell you why it matters—the crisis that tested conviction, the breakthrough that changed trajectory, the transformation arc that reveals founder character.
Brandmine bridges this gap through Algorithmic Storytelling: systematic research, defined taxonomies, and quantified selection that transforms founder data into Narrative Due Diligence.
Due Diligence Framework: Founder Capability vs. Brand Metrics
Traditional platforms aggregate brand achievements. Brandmine documents founder capabilities revealed through transformation.
| Traditional Brand Metrics | Narrative Due Diligence |
|---|---|
| Revenue growth rate | Capital absorption capacity signals |
| Market share percentages | Export infrastructure maturity indicators |
| Employee headcount | Succession transition readiness |
| Total funding raised | Scalability validation through crisis |
| Customer acquisition cost | Crisis-response capability evidence |
| Product SKU count | Regulatory navigation sophistication |
Brand metrics tell you the score. Transformation signals tell you who’s positioned to win the next game.
When you filter brands by attributes or signals on Brandmine, you’re identifying brands whose founders demonstrated specific capabilities under pressure. Export-Ready identifies brands whose founders navigated regulatory complexity. Crisis-Tested reveals brands whose founders sustained operations through existential threats. This produces strategic positioning intelligence that complements standard brand metrics.
How Our Methodology Components Connect
Overarching framework
Timeline-first investigation
6-phase event classification
Story scoring & verification
Published transformation arcs
The Five Components
Algorithmic Storytelling
The term we coined for systematic founder narrative production. It describes what happens when you apply defined research protocols, story taxonomies, and quantified selection to content creation.
Story Arc System
Our 6-phase taxonomy for mapping founder transformation. Based on universal narrative structure, it classifies every timeline event into Setup, Catalyst, Struggle, Crisis, Breakthrough, or Triumph.
Research Process
Timeline-first investigation that builds chronology before narrative. This reverses typical content creation, allowing stories to emerge from evidence rather than imposing narratives on data.
Quality Standards
How we score story possibilities across five dimensions and verify claims before publication. Quantified selection ensures we write the strongest stories, not just the first ideas.
Resilience Profiles
What we produce: Brand and Founder Resilience Profiles that document transformation arcs, not achievement lists. Not company histories. Survival stories.
Why We Publish This
Transparency about our methodology serves three purposes:
Transparency First
You should know how we work before engaging with our content or partnering with our platform.
Quality Assurance
Publishing our methodology creates standards we must uphold. Public documentation makes us accountable to the process.
Prior Art Establishment
We believe Algorithmic Storytelling represents a novel approach to founder narrative production. Publishing this methodology establishes our frameworks in the public record.
What This Means for You
Different audiences find different value in our methodology:
For Founders
Understanding our process helps you participate effectively. The crisis moments that feel embarrassing often make the most compelling narratives. We're looking for transformation, not perfection.
For Partners
Knowing our methodology builds confidence that Brandmine content meets consistent quality standards across brands, sectors, and markets.
For Investors
Our systematic approach means every story is selected through evidence-based scoring—not editorial whim. The founders we feature earned their coverage.
Questions?
Contact Us
We welcome inquiry about our methodology. Contact us with questions about how we work, or explore the detailed documentation above.
Algorithmic Storytelling, Story Arc System, Resilience Profiles, and related methodologies are original frameworks developed by Brandmine. First published December 2025.