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$916M
REVENUE
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Perfect Diary
P&G insider who used multinational playbook against them. First Chinese beauty IPO. $4B valuation. Category-creating digital strategy.
Guangzhou 🇨🇳
China
The world's second-largest economy with 1.4 billion consumers and rapidly expanding premium segments, where sophisticated digital infrastructure meets growing appetite for authentic Global South brands and cultural products.
1 brand
Scale Meets Innovation
World's largest consumer market with 1.4 billion people and sophisticated digital ecosystem, where founder-led premium brands leverage heritage craftsmanship, regional terroir, and authentic storytelling to differentiate in competitive landscape.
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How Perfect Diary Captured 20% of China's Beauty Market
Perfect Diary's rise to $4B valuation proves Global South brands can compete on innovation—capturing 20% market share in 5 years.