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Founder's Journey
From Dinner Party Joke to Harvey Nichols Streetwear Success
Biggest Challenge
Sanctions logistics (fabric sourcing complexity, payment restrictions) creating costs competitors don't face
Market Size
Russian fashion sector with 500,000+ social following and 50+ international retailers across Europe and Asia
Timing Factor
International validation via Harvey Nichols and Milan Fashion Week before geopolitical isolation potentially deepens
Unique Advantage
Post-Soviet youth culture authenticity that Western narratives misunderstand as austere throwbacks or oligarch stereotypes