How Perfect Diary Captured 20% of China's Beauty Market
Market Momentum

How Perfect Diary Captured 20% of China's Beauty Market

🇨🇳 Brandmine Research Team October 30, 2025 0 min read
Biggest Challenge Sustaining $4B peak valuation as fast-followers adopt identical playbook raising customer acquisition costs
Market Size China's $60B beauty market where domestic brands grew from 22% to 56% share in six years (2017-2023)
Timing Factor 2020 IPO validation catalyzed wave of Chinese beauty startups proving emerging market innovation credibility
Unique Advantage KOL digital-native strategy with zero traditional advertising capturing Gen Z through platform-specific content