
Market Momentum
When the Doors Slammed Shut—and One Opened Faster
Biggest Challenge
February 2022 sanctions eliminated European markets overnight requiring complete strategic reorientation immediately
Market Size
Russia's third-largest winery with 28.5M bottles annual production and 4,000+ hectares vineyards
Timing Factor
Three-city China trade blitz (Q1 2025) captured first-mover distribution advantages before competitors entered market
Unique Advantage
Soviet-era operational resilience enabling 800,000 bottles China export pivot in 90 days versus years planning
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