Skip to main content
Founder's Journey
When Succession Meets Sanctions
Biggest Challenge
European market loss required complete strategic reorientation while maintaining 56.7M bottle production scale
Market Size
Russia's $879M wine import market with 56.7M bottles annual production from largest sparkling producer
Timing Factor
China Eastern Airlines partnership proves Eastern pivot succeeded before competitors established market position
Unique Advantage
Three-generation succession validated through 2022 sanctions crisis pivot tripling China exports in 90 days