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$1-9M
REVENUE
Featured
Lhamour
Twelve days after opening, thieves stole everything. Khulan caught the thief at the airport herself, survived three floods, built Mongolia's natural beauty export leader
Ulaanbaatar 🇲🇳
Brandmine: Illuminating Exceptional Global South Brands
We discover and elevate founder-led companies from Russia, China, India, and ASEAN—breaking through language, cultural, and political barriers to connect them with global partners and capital.
Why Global South Brands Matter
Brandmine uncovers exceptional founder-led brands across the Global South that remain invisible to international partners due to language barriers, cultural context gaps, and fragmented information.
80%+
of global population in the Global South
60%+
of global economic growth (2020-2030)
Millions
of brands invisible to international partners
Brands
Discover exceptional founder-led brands from BRICS+ markets building global-ready products.
$916M
REVENUE
Featured
Perfect Diary
P&G insider who used multinational playbook against them. First Chinese beauty IPO. $4B valuation. Category-creating digital strategy.
Guangzhou 🇨🇳
$5-15M
REVENUE
Featured
Walk of Shame
Fashion editor turned founder. Dinner party joke became Galeries Lafayette success. Authentic Russian storytelling that sanctions couldn't silence.
Moscow 🇷🇺
$60M+
REVENUE
Featured
SUGAR Cosmetics
Rejected ₹1 crore after two failures. Third startup reached $500M. Solved what L'Oréal overlooked: makeup for India's diverse skin tones.
Mumbai 🇮🇳
$25-50M
REVENUE
Featured
SoleRebels
$6,000 on grandmother's land. 100,000 jobs created. Ethiopia's first global fashion brand. Artisan production as competitive moat.
Addis Ababa 🇪🇹
Featured
Novyi Svet
Prince Lev Golitsyn didn't just introduce méthode champenoise to Russia—he chose Novyi Svet in 1878 to prove Crimean terroir could rival Champagne.
Sudak 🇷🇺
Behind the Brands
Meet the founders building these exceptional brands across the Global South.
11+
YEARS
Featured
Khulan Davaadorj
Founder & CEO
🏆 KEY ACHIEVEMENT
Built Mongolia's first organic skincare brand from kitchen to 50 employees and 10+ countries, pioneering zero-waste beauty
Columbia scholar built Mongolia's first organic skincare brand from eczema crisis, surviving theft and floods to reach 10+ countries
9+
YEARS
Featured
Vineeta Singh
Co-founder & CEO
🏆 KEY ACHIEVEMENT
Unicorn status achievement in record time
Rejected ₹1 crore after two failures. Third startup reached $500M. Solved what L'Oréal overlooked: makeup for India's diverse skin tones.
19+
YEARS
Featured
Bethlehem Tilahun Alemu
Founder & Managing Director
🏆 KEY ACHIEVEMENT
First African footwear brand with global retail presence
$6,000 on grandmother's land. 100,000 jobs created. Ethiopia's first global fashion brand. Artisan production as competitive moat.
7+
YEARS
Featured
Huang Jinfeng (黄锦峰, David)
Founder & CEO
🏆 KEY ACHIEVEMENT
First Chinese beauty company IPO
P&G insider who used multinational playbook against them. First Chinese beauty IPO. $4B valuation. Category-creating digital strategy.
Explore By Dimension
Discover brands through different perspectives from business sectors to transformation signals.
Market Intelligence
Insights deliver sharp reads on brands, founders, and markets where language barriers hide real opportunity.
How We Discover and Validate Exceptional Brands
1
Discover
Illuminate previously invisible founder-led brands through comprehensive ecosystem mapping.
2
Validate
Document founder transformation arcs, crisis response patterns, and market positioning through systematic research unavailable anywhere else.
3
Signal
Identify timing signals (succession-ready, investment-ready, export-ready, scale-ready) that reveal strategic positioning for partnership, capital, or growth.